mage/Mage.Client/src/main/assembly/distribution.xml

<?xml version="1.0" encoding="UTF-8"?>
<assembly xmlns="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.1"
  xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.1
                      http://maven.apache.org/xsd/assembly-1.1.1.xsd">
  <includeBaseDirectory>false</includeBaseDirectory>
  <formats>
    <format>zip</format>
  </formats>
  <dependencySets>
    <dependencySet>
      <outputDirectory>/lib</outputDirectory>
      <includes>
        <include>org.mage:Mage-Client</include>
      </includes>
    </dependencySet>
    <dependencySet>
      <outputDirectory>/lib/</outputDirectory>
      <excludes>
          <exclude>org.mage:Mage-Client</exclude>
          <exclude>org.mage:Mage-Theme-Plugin</exclude>
          <exclude>org.mage:Mage-Counter-Plugin</exclude>
      </excludes>
    </dependencySet>
    <dependencySet>
        <outputDirectory>/plugins</outputDirectory>
        <includes>
            <include>org.mage:Mage-Theme-Plugin</include>
            <include>org.mage:Mage-Counter-Plugin</include>
            <include>org.mage:Mage-Counter-Plugin</include>
        </includes>
    </dependencySet>
  </dependencySets>
  <fileSets>
    <fileSet>
      <filtered>true</filtered>
      <directory>release/</directory>
      <outputDirectory>/</outputDirectory>      
    </fileSet>
    <fileSet>
        <filtered>false</filtered>
        <directory>target/</directory>
        <includes>
            <include>*.exe</include>
        </includes>
        <outputDirectory>/</outputDirectory>
    </fileSet>
  </fileSets>
</assembly>