diff --git a/README.rst b/README.rst
index 542a5ef..c7b2f08 100644
--- a/README.rst
+++ b/README.rst
@@ -82,6 +82,21 @@ Plugin API Summary:
     plugin.on_start(controller_module)     # optional
     plugin.on_shutdown(controller_module)  # optional
 
+Example Entrypoints
+-------------------
+
+Controller:
+
+```python
+{'sprockets.controller': ['http=sprockets.controllers.http:None']},
+```
+
+Application:
+
+```python
+{'sprockets.http.app': ['name=package.or.module:None']}
+```
+
 Applications
 ------------
 
diff --git a/sprockets/cli/__init__.py b/sprockets/cli/__init__.py
index f1f95a0..b0aa2c6 100644
--- a/sprockets/cli/__init__.py
+++ b/sprockets/cli/__init__.py
@@ -292,7 +292,7 @@ class CLI(object):
         """
         for pkg in self._get_applications(controller):
             if pkg.name == application:
-                return pkg.module_name
+                return importlib.import_module(pkg.module_name)
         return importlib.import_module(application)
 
     @staticmethod