diff --git a/MANIFEST.in b/MANIFEST.in
index c1a7121..9d5d250 100644
--- a/MANIFEST.in
+++ b/MANIFEST.in
@@ -1,2 +1,2 @@
 include LICENSE
-include README.md
+include README.rst
diff --git a/README.md b/README.md
deleted file mode 100644
index d609479..0000000
--- a/README.md
+++ /dev/null
@@ -1,24 +0,0 @@
-Sprockets
-=========
-A loosely coupled framework built on top of Tornado. Take what you need to build
-awesome applications.
-
-CLI Usage
----------
-
-    usage: sprockets [-h] [-l] [-d] [-s] [-v] [--version]
-                     {http,amqp} ... application
-    
-    positional arguments:
-      {http,amqp}      Available sprockets application controllers
-        http           HTTP Application Controller
-        amqp           RabbitMQ Worker Controller
-      application      The sprockets app to run
-    
-    optional arguments:
-      -h, --help       show this help message and exit
-      -l, --list       List installed sprockets apps
-      -d, --daemonize  Fork into a background process
-      -s, --syslog     Log to syslog
-      -v, --verbose    Verbose logging output
-      --version        show program's version number and exit
diff --git a/README.rst b/README.rst
new file mode 100644
index 0000000..9028d82
--- /dev/null
+++ b/README.rst
@@ -0,0 +1,45 @@
+Sprockets
+=========
+A loosely coupled framework built on top of Tornado. Take what you need to build
+awesome applications.
+
+The core `sprockets` packages offers only the command line application for
+invoking Sprockets controllers such as the HTTP and AMQP controllers.
+
+|Version| |Downloads| |Status| |Coverage| |License|
+
+CLI Usage
+---------
+
+    usage: sprockets [-h] [-l] [-d] [-s] [-v] [--version]
+                     {http,amqp} ... application
+    
+    positional arguments:
+      {http,amqp}      Available sprockets application controllers
+        http           HTTP Application Controller
+        amqp           RabbitMQ Worker Controller
+      application      The sprockets app to run
+    
+    optional arguments:
+      -h, --help       show this help message and exit
+      -l, --list       List installed sprockets apps
+      -s, --syslog     Log to syslog
+      -v, --verbose  Verbose logging output, use -vv for DEBUG level logging
+      --version      show program's version number and exit
+
+
+
+.. |Version| image:: https://badge.fury.io/py/sprockets.svg?
+   :target: http://badge.fury.io/py/sprockets
+
+.. |Status| image:: https://travis-ci.org/sprockets/sprockets.svg?branch=master
+   :target: https://travis-ci.org/sprockets/sprockets
+
+.. |Coverage| image:: https://coveralls.io/repos/sprockets/sprockets/badge.png
+   :target: https://coveralls.io/r/sprockets/sprockets
+  
+.. |Downloads| image:: https://pypip.in/d/sprockets/badge.svg?
+   :target: https://pypi.python.org/pypi/sprockets
+   
+.. |License| image:: https://pypip.in/license/sprockets/badge.svg?
+   :target: https://sprockets.readthedocs.org
diff --git a/setup.py b/setup.py
index 853d863..a7cce89 100644
--- a/setup.py
+++ b/setup.py
@@ -22,7 +22,7 @@ setup(name='sprockets',
       url='https://github.com/sprockets/sprockets',
       install_requires=requirements,
       license=open('LICENSE').read(),
-      package_data={'': ['LICENSE', 'README.md']},
+      package_data={'': ['LICENSE', 'README.rst']},
       packages=['sprockets'],
       classifiers=['Development Status :: 3 - Alpha',
                    'Environment :: No Input/Output (Daemon)',
diff --git a/sprockets/cli.py b/sprockets/cli.py
index 1c7129c..f6e2818 100644
--- a/sprockets/cli.py
+++ b/sprockets/cli.py
@@ -132,7 +132,8 @@ class CLI(object):
 
         self._arg_parser.add_argument('-v', '--verbose',
                                       action='count',
-                                      help='Verbose logging output')
+                                      help=('Verbose logging output, use -vv '
+                                            'for DEBUG level logging'))
 
         self._arg_parser.add_argument('--version',
                                       action='version',