mage/Mage.Client/src/main/assembly/distribution.xml

<?xml version="1.0" encoding="UTF-8"?>
<assembly xmlns="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.1"
  xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
  xsi:schemaLocation="http://maven.apache.org/plugins/maven-assembly-plugin/assembly/1.1.1
                      http://maven.apache.org/xsd/assembly-1.1.1.xsd">
  <includeBaseDirectory>false</includeBaseDirectory>
  <formats>
    <format>zip</format>
  </formats>
  <dependencySets>
     <dependencySet>
       <outputDirectory>/lib</outputDirectory>
       <includes>
         <include>org.mage:mage-client</include>
       </includes>
     </dependencySet>
     <dependencySet>
       <outputDirectory>/lib/</outputDirectory>
       <excludes>
           <exclude>org.mage:mage-client</exclude>
           <exclude>org.mage:mage-theme-plugin</exclude>
           <exclude>org.mage:mage-counter-plugin</exclude>
       </excludes>
     </dependencySet>
    <dependencySet>
        <outputDirectory>/plugins</outputDirectory>
        <includes>
            <include>org.mage:mage-theme-plugin</include>
            <include>org.mage:mage-counter-plugin</include>
        </includes>
    </dependencySet>
  </dependencySets>
  <fileSets>
    <fileSet>
      <filtered>true</filtered>
      <directory>release/</directory>
      <outputDirectory>/</outputDirectory>      
    </fileSet>
    <fileSet>
        <filtered>false</filtered>
        <directory>target/</directory>
        <includes>
            <include>*.exe</include>
        </includes>
        <outputDirectory>/</outputDirectory>
    </fileSet>
  </fileSets>
</assembly>